JMSB 20th Anniversary Panel Series:
Consumer Decision-Making When Experiencing Resource Scarcity           

Tuesday, December 1

Consumers often report feeling that resources are lacking in their life. While many people face chronic resource-shortages (e.g., poverty), even people who live in relative abundance often feel that certain resources are insufficient to meet their needs. As a consequence, people often think about, worry about, and discuss scarcity-related concerns.
What are the consequences of experiencing resource scarcity on consumer decision-making? How do consumers cope with their feelings of “not having enough”?

Caroline Roux, Associate Professor, Marketing and Research Chair on the Psychology of Resource Scarcity.
Darlene Walsh, Associate Professor, Marketing and Chair, Marketing Department. 
Alain Tadros, Vice-President, Marketing at Metro Inc.

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Quantity and Pricing
Consumer decision-making in a resource-scarce environment
Tuesday, December 1
12 - 1 p.m.

The Zoom link will be included in the confirmation email.
December 1, 2020 at 12:00 PM
Ticket Type: 1 Complimentary