JMSB 20th Anniversary Panel Series:
Consumer Decision-Making When Experiencing Resource Scarcity           

Tuesday, December 1

Consumers often report feeling that resources are lacking in their life. While many people face chronic resource-shortages (e.g., poverty), even people who live in relative abundance often feel that certain resources are insufficient to meet their needs. As a consequence, people often think about, worry about, and discuss scarcity-related concerns.
What are the consequences of experiencing resource scarcity on consumer decision-making? How do consumers cope with their feelings of “not having enough”?

Panelists:
Caroline Roux, Associate Professor, Marketing and Research Chair on the Psychology of Resource Scarcity.
Darlene Walsh, Associate Professor, Marketing and Chair, Marketing Department. 
Alain Tadros, Vice-President, Marketing at Metro Inc.

If you are experiencing issues with the registration page, please email christopher.walker@concordia.ca to register.

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Consumer decision-making in a resource-scarce environment
Tuesday, December 1
12 - 1 p.m.

The Zoom link will be included in the confirmation email.
December 1, 2020 at 12:00 PM
 
Ticket Type: 1 Complimentary